About I.AM
For Women, By Women – I.AM is a womenswear brand built to empower.
Our mission is simple yet profound: create minimalist, made-to-order, high-quality fashion that instills confidence in the women who wear it.
Our Ethos
- Empowerment: Each design is crafted to make you feel powerful and embrace your authentic self. We believe clothing should amplify your confidence and voice.
- Inclusivity & Fit: Beauty comes in all shapes, sizes, and backgrounds. We celebrate diversity by offering inclusive sizing and adaptable styles that flatter a wide range of women.
- By Women, For Women: We uplift female creators and artisans, ensuring women’s perspectives shape every stitch.
- Ethical Craftsmanship: Quality and conscience go hand in hand. We source materials responsibly and partner with ethical workshops, because empowering our tailoring team also means respecting our planet and people.
-
Minimal & Timeless: Timelessly chic, so you can build a wardrobe that outlasts trends and fads.
Meet the Founder
Our founder began I.AM as a passion project with a clear vision: women deserve fashion designed from a woman’s perspective.
Frustrated by a lack of empowering options in the industry, particularly when it comes to perfect fit and size, she set out to create a brand where women design for women. What started at her kitchen table as sketches and fabric swatches has grown into a movement.
“I wanted to craft clothes that make women feel strong, comfortable, and unapologetically themselves,” the founder says.
I.AM exists to put women’s needs, creativity, and power front and center.
I.AM’s signature line, The Power Collection, embodies all our values – from strong silhouettes to ethical fabrics. Are you ready to wear your power?
Join us in this journey of confidence and style. Step into pieces that celebrate you.